Finding the Best Time to Publish Your Videos

YouTube ranks among the giants of the online world with more than 2 billion of monthly active users who is the audience for the video content. Nonetheless, just uploading vids is not a key. You will need to take your channel on YouTube through optimization and upload videos at the best times if you aim to do more views, likes, comments and subscribers.

Here are some tips on how to find the best times to publish your YouTube videos:

Analyse Your Audience

The first thing that needs to be done is you define your audience on YouTube. The key thing here is where they are CU. They might be young adults or they might be teenagers, women or men; and when are they mostly likely to be scrolling through YouTube. Considering the issue, teenagers and young adults are spending more hours on YouTube in the evenings and during weekends. Unlike those browsing the web during their office hours, which constitute of totally different target groups. This gives you a vision of what these people should do to reach the high number of viewers at those times.

Check Your YouTube Analytics

The viewership time series data can be integrated via YouTube Analytics and that can help you to analyse your existing viewership. Click on the "Reach" tab and the graphs for "Viewers/time" and "Traffic sources" are under "When Your Viewers Are Watching" and "Traffic Sources". As a result, you will be able to clearly see the hours and days during the week when more of your suggested videos, search queries, and external sites, like social media, get the most views. The uploading of videos to encourage the high traffic time can be very effective in increasing the number of viewers.

Consider Time Zones

YouTube is international, which means your potential audience can be spread out across the globe. Don't forget to check their local time zone when you cover a specific location or region. It is important to note that you might need to adjust your time according to their local time than your own time zone. The videos tend to get more online views when uploaded during the daytime regionally across the different time zones.

Track Your Niches

Research when the top influencers and channels in your niche are usually posting videos and see what is popular below you. While big channels can do flexible schedules, if you observe that certain days or times of the day are always occupied by popular videos in that niche, take it as a positive sign. The main thing is to publish when your target audience is immersed in search and are active in similar topics.

Leverage Trends and Holidays

Videos that are published near holidays, current events, changing news trends are getting more visioners and attention. Research for search trends and YouTube news feed to uncover chances to make holiday-oriented content or relevant commentary in time. However, on the other side, you have to catch the trend as soon as possible before it is overwhelmed by too many competitors.

Test Publish Times

To conclude, the only way to do this is to try it out for yourself during different types of publishing. The best time will be determined through trial and error by your niche and audience. See how various posting times works for you, over a few weeks, while assuring that thumbnails and titles are the same throughout. Create a benchmark in Analytics, in which the highest times for channel will be uncovered. Subsequently, your publishing schedule will be adjusted to that accordingly.

Defining the primary hours to upload content and staying by this principle is very important for the success of your YouTube channel. Through audience researching, analytics attentiveness, and updates on latest trends - you would be able to not only determine the best time to release/publish your videos but also when people would be ready to engage with yours. However, be aware of the need to make constant improvements to reach the maximum numbers in viewership and engagement.