Hashtags are crucial if you care about your TikTok videos and want more viewers. Making your message relevant and using the right hash tags increases the chances of people interested in those topics watching your video. Luckily, TikTok provides features that can guide you in brainstorming and exploring the popular hashtags.
The best way to identify trending hashtags is by searching through the application’s search bar in TikTok and viewing the trending hashtags that are most commonly used by other users. Just open the box, and then you’re going to type in some keywords that you have in mind or have something to do with your niche or the topic of your video. Be certain to pay attention to hashtags that are accompanied by a large number of views; such hashtags are popular and can lead to a broader audience reach.
Popular trending sounds are showcased on TikTok that content creators can use in their clips. Click on the trending sound option and check those related to the type of content in your niche. For each sound, it will reveal adjacent viral hashtags that one can use.
Based on a study, when recording a new TikTok video, below the text box where users input captions and hashtags, there is a feature tagged “Suggested Hashtags." These are automated depending on the content of your video, previous hashtags, and so on, so it helps you to look at them to avoid the need to brainstorm what hashtags you need to use.
If you’re not completely satisfied with the number of ideas you’ve gathered from the website, you might try using a viraltag.io, these functions function by letting you enter keywords, categories, and other parameters, and then the website generates trending hashtag suggestions to inspire and participate in your next video. Useful for thinking through a new strategy.
There is therefore a need to strike the right balance between general hashtags and those that are relevant to your specialty and the type of content you post. Begin with 5–10 and gradually increase as one gets more popular or when production costs come down in the future. Understand which hashtags are most popular and should be used in future posts on TikTok.